12 ago
|
Confidential
|
Madrid
12 ago
Confidential
Madrid
As a Digital Marketing Specialist specialized in mobile user acquisition, you will play a key role in developing and executing comprehensive marketing strategies to drive the acquisition of users for our mobile applications. Collaborating with cross-functional teams and external partners, you will implement targeted marketing campaigns across various digital channels.
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The idóneo candidate has a deep understanding of mobile app ecosystems, a creative mindset, and a strong analytical aptitude to optimize campaigns and maximize ROI. While working with highly qualified professionals, you will continuously learn, develop, and grow.
Job Functions / Responsibilities
- Develop and implement mobile user acquisition strategies targeting key user segments through digital channels including social media advertising, mobile ad networks, influencer marketing, and App Store Optimization (ASO).
- Plan, launch, manage, and optimize end-to-end mobile acquisition campaigns,
including campaign setup, ad creatives, budget management, performance monitoring, KPI tracking, and ROI optimization.
- Analyze campaign performance, conduct A/B testing, prepare regular reports, identify trends, and implement data-driven optimizations.
- Collaborate with Product Managers, Designers, and Developers to align marketing initiatives with product objectives and improve user acquisition through customer insights.
- Manage relationships with external marketing agencies and vendors, negotiate contracts, and ensure successful campaign execution.
- Stay up to date with industry trends, best practices, and emerging technologies in mobile user acquisition and digital marketing.
- Manage user acquisition budgets efficiently to maximize business results.
- Continuously improve digital marketing expertise through self-learning, certifications, and industry events.
Skills and Abilities
- Minimu
📌 Digital Paid Marketing Specialist (Madrid)
🏢 Confidential
📍 Madrid