Senior Brand Manager - NH Collection (B2C) - Minor Hotels Eu&Am; - Madrid
Location: Madrid, ES Spain
Department: Marketing and Communication
Minor Hotels is a global hospitality group operating over 560 hotels, resorts and residences in 56 countries in Asia-Pacific, the Middle East, Africa, the Indian Ocean, Europe and the Americas. As a hotel owner, operator and investor, Minor Hotels fulfils the needs and desires of today’s global travellers through its diverse portfolio of 12 hotel brands – Anantara, Minor Reserve, Avani, Colbert Collection, Elewana, The Wolseley, NH, NH Collection, iStay, nhow, Oaks and Tivoli. As part of Minor Hotels, the region of Minor Hotels Europe & Americas is responsible for more than 350 properties in 30 countries and plans to grow across all segments, with a focus on its upper-upscale and luxury brands.
What will be your mission?
The Senior Brand Manager – NH Collection is responsible for shaping and safeguarding the brand’s premium positioning across Europe. This role drives operational marketing excellence, ensures brand consistency at every touchpoint,



and supports hotels in delivering a seamless and elevated guest experience.
What will you do?
Brand & Operational Marketing Leadership

Lead the execution of B2C operational marketing initiatives for NH Collection Hotels & Resorts across Europe
Ensure consistent application of brand standards across all properties
Support the rollout of guest experience initiatives and operational brand standards at hotel level
Act as a key partner to hotels, providing guidance on marketing, branding, and design needs
Build strong relationships with General Managers and property marketing teams, fostering collaboration and knowledge sharing
Identify best practices and scalable initiatives across the portfolio

Marketing Planning & Execution

Oversee the implementation of the general NH Collection marketing plan at property level
Support the development and execution of tailored marketing plans for flagsh

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