About VeraContent

VeraContent is a multilingual content marketing agency based in Madrid, working with leading international organizations across Europe. We specialize in editorial strategy, content creation, and creative translation.

About the Role

We are hiring a full-time SEO & Web Content Strategist to work exclusively with one of our key clients, a leading international university based in Madrid.

You will join a team of dedicated specialists supporting the university and work hand in hand with another specialist already assigned to the project, collaborating closely with the university’s Brand and Web Teams.

The role will support the ongoing optimization of the university’s website ecosystem across SEO, GEO/AI visibility, UX, information architecture, and site structure, helping improve how content is organized, discovered, and experienced while ensuring consistency with established brand and narrative frameworks.

Key Responsibilities
Review the university’s website ecosystem and identify opportunities to improve SEO, GEO/LLM visibility, UX, content structure,



and discoverability.
Support content audits and make recommendations around information architecture, navigation, site structure, and content organization.
Apply SEO best practices including search intent, keyword targeting, internal linking, metadata, and on-page optimization.
Contribute to the university’s evolving approach to GEO and AI search visibility, helping ensure content is well structured for both traditional search engines and AI-powered platforms.
Use analytics and search data to understand website performance and inform strategic recommendations.
Work with established brand and narrative frameworks to ensure consistency across schools, programs, and website sections.
Collaborate closely with Brand, Web, and technical teams to translate content and brand strategy into practical website improvements.
Write, edit, and restructure web content where required, ensuring clarity, quality, and

📌 SEO & Web Content Strategist for International University (Madrid)
🏢 VeraContent
📍 Madrid