THE OPPORTUNITY

Lenskart is coming to Europe, and Barcelona is where it begins. We've built one of the world's fastest-growing eyewear brands, with 1,500+ stores and counting across India and international markets. Now we're opening our European chapter, and we're looking for the person who will define what walking into a Lenskart store feels like on this continent.
This is a rare build-from-the-ground-up role. You won't inherit a playbook; you'll write it. From our first European flagship to the rollout that follows, you'll shape the look, the mood, and the moment of arrival that turns a passerby into a customer and a customer into a fan. If you've ever wanted to plant a flag for a brand in a brand-new market, this is that role.

WHAT YOU'LL OWN
Set the vision. Define and execute the visual merchandising strategy for Lenskart in Europe, translating our integral brand identity into a premium, locally resonant store experience that feels unmistakably us, from the window to the lens wall.
Launch the market. Lead VM for our European store openings end to end: layouts, fixtures,



lighting, product display, signage, and window concepts. You'll be in the room (and on the floor) for the first store, and you'll build the standards that make the hundredth one just as sh
arp.Build the brand experience across every touchpoint. Create a seamless visual story across online, offline, and experiential retail, partnering with Retail, Design, Product, and Marketing to turn campaigns into in-store moments people remember.
Make excellence repeatable. Design the frameworks (VM guidelines, store audits, health scores, SOPs) that let us scale fast without ever losing the premium feel.
Bring launches to life. Own the visual strategy for product rollouts, brand campaigns, and seasonal activations: concepts that pull people through the door and lift engagement and conversion once they're inside.
Build the team. Hire, lead, and grow a high-performing VM team across design and field execution a

📌 Head of Visual Merchandising (Barcelona)
🏢 Lenskart.com
📍 Barcelona