Senior Campaign Manager — Industrial Automation

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Location - UK, Coventry or Spain, Barcelona
Purpose of the roleIndustrial Automation goes to market across a broad portfolio of end-market segments, each with its own buying group, economics and route to market. Buyers are becoming larger, more technical and do most of their evaluation before they speak to us — reaching us through distribution, system integrators, panel builders, OEMs, EPCs, consulting engineers and direct engagement.
This role owns integrated, segment-led campaigns across the full portfolio, with focus set by segment growth priorities and business need. You build the campaigns, deploy them through the right channel routes, and make them work in-country by enabling zone and country teams to run and improve them.
The distinguishing feature of the role is customer journey design and stress testing — pressure-testing journeys before and after launch, using AI-based simulation,



intent signals and analytics to find where buyers stall, drop out or are handed off badly. We are early in applying AI to marketing and want someone who will help set the standard.
Key responsibilities
- Segment campaign strategy: Own and support the team's campaign plan across the segment portfolio, directing focus and investment to where growth priorities sit. Translate each segment's priorities into propositions with a clear commercial thesis — buying group, problem, offer, competitive displacement and measurement. Use and improve a reusable campaign framework so the portfolio scales without rebuilding each segment from scratch. Partner with segment leadership, offer marketing and pre-sales so campaigns reflect the real proposition, not a generic version.
- Channel and route-to-market: Design campaigns that are channel-native from the outset — distribution, system integrators, Alliance partners, OEMs, EPCs

📌 Senior Specialist, Integrated Marketing Campaigns (Barcelona)
🏢 Schneider Electric
📍 Barcelona