Job Location
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dentsu Madrid, Community of Madrid, Spain
Job Title
CX Strategist
Job Overview
Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation is looking for a CX Strategist. The CX Strategist role at Omega will be primarily responsible for ensuring the proper direction of Marketing Automation strategies. This person will work closely with the rest of the Marketing team to review testing and targeting strategies, gather audience requirements for campaigns, and hand off audience segmentation creation to other team members to ensure that implemented and delivered campaigns are accurate and on time. In parallel, they will collaborate with the technology team to understand customer data and how it flows and is stored within the client’s platform.
The Campaign Strategist will be responsible for providing recommendations to improve the strategies being executed.
Main responsibilities
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- Analyze and define customer segmentation and the selection of personalized audiences for Email Marketing campaigns on our CRM platform.
- Coordinate the workflow of the channel, from adapting creatives and texts to layout, preview, validation, and final sending of campaigns targeting customers and/or subscribers: email, SMS, push notifications... both broadcast and triggered campaigns.
- Propose and execute A/B tests in an agile and constructive manner to test hypotheses and validate user behavior in order to improve campaign performance.
- Utilize automation to provide constant communication with the customer through retention, upselling, cross‑selling, and engagement, driving business profitability from our customer and subscriber base.
- Assist in buil
📌 CX Strategist (Madrid)
🏢 Dentsu
📍 Madrid