About Havaianas

Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops. As a integral brand with a strong presence in Europe, we are dedicated to spreading joy, comfort, and style with every step & committed to strengthening our presence in Europe and connecting with a diverse and aspirational audience.

Purpose of the Role:
The Retail Franchise Manager Iberia is responsible for leading and developing the franchise business across Spain and Portugal. Acting as the key interface between HQ and our franchise partners, this role ensures operational excellence in stores, drives business performance, and supports the long-term growth of the region.

Key Duties and Responsibilities:

Franchise Operations & Store Excellence
Ensure implementation and compliance with brand retail guidelines, processes, and standards across all Iberian franchise stores.
Conduct regular store visits to monitor KPIs, visual merchandising, service levels, and operational execution.




Drive like-for-like performance by identifying opportunities and implementing action plans with partners.
Manage seasonal openings and closings of stores (every 5 months):
Ensure all stores open each season with the full set of tools, guidelines, assortments, and operational readiness.
Coordinate and supervise end-of-season closures, including stock returns, operational wrap-up, and compliance with seasonal processes.
Act as the operational point of contact for partners to guarantee smooth execution during these critical seasonal transitions.

Partner Relationship Management
Build and maintain strong, trust-based relationships with all franchise partners.
Support partners in developing their teams, improving store operations, and upgrading retail capabilities.
Lead monthly business reviews (KPI, traffic, UPT, conversion, stock, profitability) and define corrective actions.

Business Analysis & Perfo

📌 Retail Franchise Manager – Iberia (Madrid)
🏢 Havaianas Europe - an Alpargatas Brand
📍 Madrid