About Valeria

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Valeria is building the future of HR and payroll in Spain. We're an AI-native platform that automates contracts, payroll, and compliance for companies with high employee turnover (hospitality, delivery, events, agriculture). We're rethinking how an entire industry works—moving from manual, error‑prone processes to intelligent automation.

We're a fast‑growing startup backed by top investors, disrupting a €5B+ industry that's still stuck in spreadsheets and legacy software.

Your Role
You will build our outbound sales engine from the ground up. This isn't a role where you follow a polished playbook—you'll be writing it. You will own the entire sales cycle: from identifying prospects and crafting outreach strategies, to running demos, negotiating deals, and closing revenue.

Your work will directly shape how we go to market, how we talk about the product, and what our early customer base looks like.





What You'll Do

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- Own full‑cycle outbound sales: Prospect, qualify, demo, negotiate, and close—no handoffs, no SDR team (yet)
- Build pipeline from scratch: Design and execute creative outreach strategies across cold calls, LinkedIn, email sequences, events, and whatever else works
- Shape the sales playbook: Work directly with founders to refine messaging, positioning, pricing, and objection handling as we learn what resonates
- Develop relationships with decision‑makers: Build trust with HR leaders, CFOs, and operations managers in high‑turnover industries (retail, hospitality, logistics, agriculture)
- Consistently hit and exceed targets: We'll define quotas together based on market feedback, deal cycles, and growth goals
- Be a cultural builder: Set the tone for ambition, speed, accountability, and customer obsession as we scale the sales team
- Feed product insights back: You'll hear customer pain

📌 Senior Account Executive (Barcelona)
🏢 ValeriaHR
📍 Barcelona