Are you passionate about building marketing automation at an enterprise level and driving measurable business impact? Do you thrive in an international environment and enjoy shaping strategy, customer journeys, and data-driven decisions? Then join our international Digital team as Senior Marketing Automation Specialist.
In this role, you will own and further develop our business Marketing Automation strategy in Marketo, with a strong focus on generating Sales Qualified Leads (SQLs) and supporting sales opportunity creation. You will define and optimize lifecycle communications across email and other relevant channels.

You will act as the strategic driver behind targeting, segmentation, personalization, lifecycle design, attribution, and performance measurement. In doing so, you will define business requirements and work closely with IT, Data teams, and the Marketo Application Manager.

With your deep expertise in Marketing Automation, you will also steer and mentor a Junior Marketing Automation Manager.




We invest in the development of our experts and support you in continuously expanding your skills, both strategically and technically.
As a modern, innovative company at the intersection of technology and finance, SIX offers a wide range of opportunities to make a meaningful impact and fully leverage your potential.
We look forward to receiving your application in English.

What You Will Do
Define and own the end-to-end business Marketing Automation strategy in Marketo, translating business objectives into clear automation use cases, roadmaps and success metrics, while aligning with platform capabilities.
Define and optimize B2B email marketing and omnichannel engagement strategies, ensuring that nurturing, lifecycle communications, and automated journeys are relevant and aligned with business objectives across the customer journey.
Design, implement, and optimize marketing automation frameworks (lead scoring, lead qualification, nurturing) and continuously improve

📌 Senior Marketing Automation Manager (Madrid)
🏢 BME | Bolsas y Mercados Españoles
📍 Madrid