Alpega is the trusted execution platform shippers and carriers across Europerelyon to plan, procure, and execute road freight - every day, at the speed the industry demands.

Las cualificaciones, habilidades y toda la experiencia relevante necesaria para este puesto se pueden encontrar en la descripción completa a continuación.
We are 450+ people across European offices, working in product, engineering, commercial, and the teams that keep partners connected.

In 2026, Alpega was named a Challenger in the Gartner Magic Quadrant for Transportation Management Systems. Our work also features in BCG's State of AI in European Logistics — alongside the companies setting the pace for the industry.

ABOUT THE ROLE

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- Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics.
- Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well.
- Manage supporting agencies, challenge delivery, ensure alignment and control spend.




- Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness.
- Own paid media budget allocation across markets, channels, and funnel stages, optimising spend based on performance and priorities.
- Define the strategic direction and set clear expectations for agency resources.
- Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables.
- Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement.
- Hold the agency accountable to predefined KPIs (e.g., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting.
- Provide strategic, data-informed guidance to three internal campaign managers responsible for translating business priorities into major campaigns.
- Occasionally support cam

📌 Senior Manager Digital Marketing (Barcelona)
🏢 Alpega Group
📍 Barcelona