We are seeking a dynamic Go-To-Market Executive with a background in media trading or performance marketing (programmatic and/or paid social) who is ready to transition into a strategic product and growth focused GTM role.

¿Tiene lo que se necesita para triunfar? La siguiente información debe ser leída atentamente por todos los candidatos.
This role is central to ensuring our AI-powered audience, inventory, performance, and optimization products truly meet the needs of activation teams across the upper, mid, and lower funnels.

Acting as a strategic business partner, the GTM Exec connects real trading insight with AI-driven opportunities, translating technical capabilities into commercial value and driving market adoption through clear narratives, enablement, and business led change.

Main Responsibilities
Go-To-Market Strategy & Enablement

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- Build and execute the GTM plan for new AI-driven products and features (positioning, messaging, rollout).
- Translate complex technical and AI concepts into simple, compelling business language for activation or other media teams.




- Conduct impact assessments and define clear value propositions for each persona (trader, planner, account manager, strategist).

User Education & Adoption

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- Own the creation of user guides, playbooks, and step-by-step activation or innovation manuals.
- Deliver autonomous training sessions across teams (live, virtual, or recorded).
- Create demo videos manually or using AI tools to support product launches.
- Facilitate regular FAQ sessions and user office hours.

Knowledge Management & Communication

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- Manage and continuously update the product knowledge portal (documentation, release notes, best practices).
- Drive proactive communication on product updates, improvements, and new feature availability.
- Ensure consistency and quality of all user-facing content.

Support & User Engagement

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- Own support ticket triage for product usage questions, and guidance.
- Identify recurring issues

📌 Global Go To Market Executive (Madrid)
🏢 Havas Media Network España
📍 Madrid