Publicis Groupe, the world's largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for on this role? Keep reading
Todas las habilidades, cualificaciones y experiencia relevantes que necesitará un candidato seleccionado se enumeran en la siguiente descripción.
Overview
We are looking for a highly motivated and client-centric Key Account Manager with proven experience in strategic media planning, strong analytical capabilities, and deep expertise in Biddable Channels (Search, Social Media, and Programmatic). This pivotal role involves owning the media strategy and performance narrative for a global client, with a primary focus on leading and coordinating the execution across English-speaking markets. The adecuado candidate will translate client business goals into actionable, data-driven media strategies and manage senior relationships both internally and externally.
Responsibilities
1. Develop & Own Strategic Media Plans (Biddable Focus):
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- Strategic Biddable Planning: Lead the development, presentation, and ownership of comprehensive media strategies, with a specialist focus on biddable channels (Programmatic, Social Media, and Search), ensuring plans align with the client’s core business objectives and growth ambitions.
- Budget Management and Forecasting: Oversee overall media investment allocation, managing large-scale budgets across markets and ensuring accurate forecasting and tracking of expenditure to maximize return on investment (ROI).
- English-Speaking Market Leadership: Establish and enforce a clear governance model to ensure consistency and coherence of the global media strategy across key English-speaking market activations, balancing global efficiencies with local relevance.
2. Active Activation & Delivery Coordination:
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- Delivery Oversight & Quality Assurance: Play a highly active role in coordinating with Activa
📌 Digital Consultant (Madrid)
🏢 Publicis Groupe Holdings
📍 Madrid
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Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.