Lead Digital Marketing Operations (Barcelona)

Lead Digital Marketing Operations (Barcelona)

12 ago
|
Evinova
|
Barcelona

12 ago

Evinova

Barcelona

Evinova is a health‑tech business that accelerates better health outcomes by propelling the life‑sciences sector forward in digital health, from the inside. Through science‑based expertise, evidence‑led rigor, and human‑experience‑driven insight, our digital solutions are designed so that everyone can reach better health outcomes together.

La siguiente información ofrece un resumen de las habilidades, cualidades y cualificaciones necesarias para este puesto.
Evinova represents a unique opportunity to deliver meaningful outcomes with digital and AI, create new standards for the sector, and reset expectations of what a biopharmaceutical company can be. Join us on our journey of building a new kind of health‑tech business, opening new ways to work, pioneering cutting‑edge methods, and bringing unexpected teams together.

About The Role
We are seeking a strategic and results‑driven Lead of Digital Marketing Operations to lead and scale our global B2B marketing operations function. This role will be responsible for driving marketing performance, data strategy, AI‑powered transformation,



and full‑funnel revenue attribution. The Lead will oversee the marketing technology ecosystem, partner closely with Sales and Revenue Operations, and lead the evolution of AI‑enabled marketing capabilities to accelerate growth and operational efficiency.

Key Responsibilities

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- Define and execute the vision and roadmap for marketing operations, technology, and data strategy
- Own and optimize the integral martech stack, including Salesforce CRM and Salesforce Marketing Cloud
- Lead cross‑functional alignment with Sales, Revenue Operations, and IT to ensure seamless lead‑to‑revenue processes
- Establish and scale ROI measurement frameworks, multi‑touch attribution models, and campaign tracking standards
- Oversee digital strategy execution across SEO, AEO, GEO, PPC, LinkedIn Campaign Manager, and Google Ads
- Drive enterprise‑wide adoption of AI for marketing, including predictive analyt

📌 Lead Digital Marketing Operations (Barcelona)
🏢 Evinova
📍 Barcelona

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