Product Marketing Specialist

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Join IE University’s School of Architecture and Design in Madrid (IE Tower) to develop and execute marketing strategies for architecture and design programs.

Responsibilities

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- Develop and execute marketing strategies for the School's portfolio of architecture and design programs.
- Create compelling marketing content across multiple channels, including web, email, presentations, brochures, landing pages, video briefs, and social media.
- Define clear program messaging and value propositions while ensuring consistency across all marketing touchpoints.
- Coordinate the development of commercial materials to support integral recruitment efforts.
- In collaboration with the School Marketing Manager, support the monitoring of program performance across the full recruitment funnel, reviewing dashboards and KPIs to identify trends, conversion gaps, and potential risks.




- Translate marketing and recruitment data into actionable insights, proactively identifying bottlenecks and recommending optimization initiatives together with Digital Marketing, Admissions, and Recruitment teams.
- Support annual marketing planning by defining recruitment milestones, communication priorities, and campaign roadmaps for each program.
- Contribute to forecasting discussions and regular performance reviews, helping identify opportunities to maximize recruitment results throughout the year.
- Manage multiple marketing projects, ensuring timely delivery and high-quality execution.
- Collaborate with Academic, Admissions, Digital Marketing, Brand, Design, Recruitment teams, and external agencies to deliver integrated marketing initiatives aligned with business objectives.
- Support the planning and execution of recruitment campaigns, events, webinars, and product launches.

Qualifications

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- Master's degree in M

📌 Product Marketing Specialist (Madrid)
🏢 Ie University
📍 Madrid