12 ago
|
Tamarind Intelligence
|
Madrid
12 ago
Tamarind Intelligence
Madrid
Meet the Team
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The CRM team focuses on building lasting relationships with our users from the moment they first encounter Fever. By analyzing customer behavior and mapping the entire lifecycle, we create personalized experiences that keep users engaged and coming back.
We craft targeted communications, special offers, and data-driven insights to strengthen loyalty and improve every interaction.
Join us and help turn first-time users into lifelong fans.
What You'll Do
Strategy & Channel Ownership
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- Own the end-to-end CRM strategy across email, push notifications, and in-app messaging, ensuring alignment with business objectives and marketing priorities.
- Define and evolve the CRM playbook, identifying opportunities to improve team structures, processes, and operating frameworks as the function scales.
- Translate team learnings into actionable improvements and foster collaboration with other squads to drive cross‑functional impact.
- Ensure CRM initiatives contribute to engagement, retention, customer experience, and revenue growth.
Team Leadership & Operations
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- Lead and develop a team of CRM specialists, providing direction, support, and clear ownership across initiatives.
- Define team priorities and ensure projects are delivered efficiently and with high quality.
- Establish quality assurance processes, review mechanisms, and operational standards across all CRM activities.
- Monitor channel saturation, audience overlaps, and campaign conflicts, implementing processes to optimize communication frequency and effectiveness.
- Support team members in managing complex stakeholder relationships and business requests.
Technical Excellence & CRM Infrastructure
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- Oversee the technical quality of CRM campaigns, automations, and customer journeys.
- Define standards for scalable, reliable, and efficient CRM execution.
- Identify techn
📌 CRM Manager (Madrid)
🏢 Tamarind Intelligence
📍 Madrid