12 ago
|
Plarium
|
España
The successful applicant will be able to work at our Barcelona office or remotely from Spain.
Lea atentamente toda la información sobre esta ocasión y luego utilice el botón de solicitud de abajo para enviar su CV y su candidatura.
Plarium is an international developer of award-winning mobile and desktop games. More than 1200 of our specialists work remotely or at offices in Israel, Ukraine, Poland, and Spain.
RAID: Shadow Legends, Mech Arena, and our other 18 massive titles unite more than 500 million players worldwide. With over 16 years’ experience, we strive for boundary-pushing gameplay and graphics. We pair this with our dedication to innovation through analytics, marketing, and community interaction.
We are looking for a Game Marketing Manager who will be collaborating with our Israel-based product team. The studio is responsible for developing a new Idle RPG, with a separate centralized marketing organization covering UA, creative production, and data.
This role will focus on the mobile Idle RPG.
Responsibilities:
- Driving go-to-market planning across all launch stages (Tech Launch, Alpha, Beta, Soft Launch, Global Launch)
- Using knowledge of midcore games (especially idle RPGs), their players, and the competitive landscape to guide decisions
- Monitoring competitors using tools such as Sensor Tower, Meta Ad Library, TikTok Creative Center, and YouTube Ads
- Working cross-functionally with UA, Creative, Data, and Business teams toward shared goals
Requirements:
- 3+ years in F2P mobile gaming marketing, ideally midcore idle RPGs
- At least one full launch cycle owned or co-owned - soft launch through global launch
- Proven experience in developing and executing GTM strategies
- Proficiency in using Sensor Tower to analyze creative performance
- Experience working with marketing analytics, including attribution, cohort data, LTV, and ROAS
- Fluent in CTR, IPM, CPI, D1/D7/D30 retention
- Experience with store presence & ASO
- Experience in creative bri
📌 Game Marketing Manager (España)
🏢 Plarium
📍 España