- Researching, ideating, and creating content for demand generation campaigns in EMEA, and other creative content across all Beyond segments including self-service (B2C) and contracted (B2B) customers
- Implementing and measuring a content strategy based on a deep understanding of customer needs, market trends, product functionality, and competitive forces - this includes the development of themes/topics, content creation, curation, and distribution to help drive thought-leadership, customer acquisition, and success
- Partnering with the Digital Marketing team, Events, Product, Operations and Go To Market teams to plan and orchestrate content strategy across multi-channel programs and getting it in front of the right audiences, at the right time
- Developing a strong relationship with Sales and putting in place the right cooperation processes for ideation, execution and measurement of campaigns
- Driving and managing all design processes related to collateral you create, and localisation of all materials
- Conducting analysis on what works and what doesn’t work including identifying gaps in the marketing funnel and proactively identifying opportunities for optimization with content (e.g., awareness, consideration, etc.)
- Effectively and consistently communicating campaign plans, programs, and results with stakeholders at all levels across the organization
- Identifying, initiating, and tracking progress on critical non-campaign initiatives that will benefit campaign outcomes
Benefits
- Unlimited paid time off
- Global collaboration
- Equity options
- Paid parental leave
- Home office equipment purchasing
- Private Health Insurance Plans
- Versátil work options
- Accessible senior leadership
- Professional development budget
- International travel opportunity
- 4% 401K match
Be motivated to understand the challenges and ambitions of our customers, our product offering, and evolving market trends
Antes de solicitar este puesto, por favor, lea la siguiente informac
📌 Senior Content Marketing Manager (España)
🏢 Beyond
📍 España