We are looking for a data-driven, high-agency Creative Lead/Strategist to run our performance ad engine onsite in Barcelona. Leading a team of Video Editors, Designers, and AI Artists, you will direct creative strategy for a 7-figure annual ad spend where asset velocity is our primary lever for growth. Your mission is to build a high-volume testing pipeline that turns performance data directly into qualified leads, pipeline, and closed deals.
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What you'll do
- Lead a high-output creative team of video editors, designers, and AI artists.
- Write creative briefs, scripts, and direct the video editing process.
- Build a fast system to ship dozens of ad variations weekly – scaling winners and killing losers fast.
- Integrate generative AI tools into the production workflow to speed up testing.
- Own creative data – tracking which ads drive qualified leads and deals to optimize the pipeline alongside performance marketers.
- Track social trends and partner with local teams to adapt and localize winning formats.
About you
- 5+ years in creative direction or multimedia production with a conversion-first mindset.
- Experience leading creative teams to ship dozens of ad variations weekly for 7-figure annual ad spend accounts.
- Analytically sharp – you read dashboards, spot patterns, and turn data into hypotheses independently.
- Skilled at writing briefs and scripts, while effectively directing the video editing process.
- Active trend-watcher – constantly analyzing the social landscape (ads, organic content, creators) to spot winning formats early.
- Hands-on with generative AI tools and workflows.
- Fluent in English
About us
At Factorial, we’re building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes