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Please note that this role is based in Gibraltar five days a week. Relocation package available.
BVGroup brings over 80 years of expertise to every bet, delivering technology‑driven betting and gaming experiences to a integral audience.
BetVictor is our flagship B2C brand, complemented by multiple partner brands we manage and service such as Heart Bingo, talkSPORT BET to name but a few. Our SaaS platform is fully developed and ready to deploy, requiring minimal setup and no complex configuration.
Purpose Of The Role
A Retention Manager (UK & Ireland), you will lead the development and delivery of CRM and retention strategies for sports and casino across multiple brands, ensuring campaigns are commercially effective, data‑driven and aligned with business objectives. You will oversee lifecycle activity, performance analysis and ongoing optimisation to support long‑term player engagement and value.
Key Responsibilities
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- Leading the planning and execution of CRM and retention strategies across brands and customer segments.
- Overseeing the end‑to‑end delivery of automated, scheduled and ad‑hoc lifecycle campaigns.
- Analysing campaign and customer data to identify trends, opportunities and areas for improvement.
- Approving segmentation, content, offers and campaign setup to ensure quality and compliance.
- Developing CRM plans aligned with key events, product milestones and player lifecycle stages.
- Managing retention budgets and contributing to test‑and‑learn activities that improve performance.
- Translating CRM insights into clear recommendations for stakeholders across the business.
- Supporting and guiding the Retention Executive, establishing clear objectives, processes and performance expectations.
Skills & Experience
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- Proven experience in online gaming withi
📌 Retention Manager (Madrid)
🏢 BVGroup
📍 Madrid
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