La información a continuación detalla los requisitos del puesto, la experiencia esperada del candidato y las cualificaciones correspondientes.
About the roleThe Customer Strategy Analyst works within the Customer Strategy & AI team, reporting to the Customer 360 & AI Director. The role builds and maintains a robust analytical framework to monitor, understand, and drive customer strategy performance across integral and local markets. Responsibilities include delivering actionable insights on key customer KPIs, identifying performance drivers, and assessing the business impact of strategic initiatives.
Key responsibilitiesCustomer Analytics Framework
- Develop and maintain an analytical environment to monitor customer performance across geographies, ensuring consistency between global and local views.
- Define and standardize KPIs, metrics and analytical methodologies to ensure comparability and alignment across countries.
- Design and enhance reporting tools and dashboards to provide clear visibility on customer performance.
KPI Monitoring & Performance Tracking
- Track and analyze the evolution of key customer KPIs, including Customer lifetime Value, Net Promoter Score (NPS), Customer churn, Customer base evolution, and Product holding (e.g., insurance policies per customer).
- Identify trends, deviations vs. targets, and early warning signals.
- Provide regular performance updates to key stakeholders and senior management.
Deep-Dive Analysis & Insights Generation
- Conduct in-depth analyses to identify key drivers of performance, improvement levers, and potential risks to achieving budget and strategic targets.
- Segment customers and behaviors to uncover actionable insights.
- Support hypothesis generation and validation using data.
Business Impact Assessment
- Analyze and quantify the impact of strategic initiatives on customer KPIs and business outcomes.
- Develop frameworks to measure ROI and effectiveness of initiative
📌 Customer Strategy Analyst (Madrid)
🏢 Santander
📍 Madrid
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Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.