Your Mission

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As Digital Acquisition Manager, you will define, lead and execute AIRE Ancient Baths' integral digital acquisition strategy — maximising the performance and growth of qualified traffic and conversion across organic, paid and direct channels, while opening new growth levers that drive new customer acquisition at scale.

What You Will Do
Acquisition Strategy Leadership

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- Define and lead the global digital acquisition strategy, adapting the approach to each market and centre based on maturity, brand awareness and growth potential.
- Ensure an efficient channel mix (paid, organic, direct), optimising budget allocation to maximise return.
- Identify and activate new acquisition levers and channels — affiliates, influencer partnerships, digital partnerships, DOOH and beyond.
- Manage advertising investment with full ownership of ROAS.
- Establish the acquisition reporting framework: key KPIs (CAC, ROAS, qualified traffic, CR, cost per booking),



attribution models and analysis cadence.

Paid Media

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- Oversee and coordinate campaign execution across Google Ads, Meta Ads, TikTok Ads and other relevant channels — through agency or in-house resources.
- Ensure alignment between paid media strategy and business objectives by market.
- Evaluate and manage relationships with external agencies and platforms where applicable.
- Analyse campaign performance and propose continuous data-driven optimisations.

SEO & GEO

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- Strategically lead group-wide SEO with market and language adaptations, coordinating execution with agency or internal team.
- Develop and implement a GEO (Generative Engine Optimisation) strategy to maximise AIRE's presence in AI‑generated search responses.
- Oversee technical, content and authority improvements across key markets.
- Ensure correct SEO structure in web projects — migrations, new openings and site launches.

📌 Digital Acquisition Manager (Barcelona)
🏢 Aire Ancient Baths
📍 Barcelona