Senior Insights Analyst (Product Analytics Team)

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Analytics location_on Barcelona

Semrush is a brand visibility platform, empowering marketers to command their online presence and create measurable impact. We unify SEO authority and AI visibility, so brands are found, cited, and chosen everywhere search happens. That’s how Semrush gained the trust of over 28 million users—from scaling startups to Fortune 500 companies.

Here, you own the way you work, but we move as one unbeatable team.

We don’t just lead the market, we’re busy creating the world where Semrush is an unfair advantage for every marketer.

We move fast in ways to help you grow. Here, you have room to experiment, keep what works, and learn quickly from what doesn’t.

Ready to share our ambition and make an impact? Then, this role may be for you.

About the role
Design, analyze, and optimize product-led growth funnels to drive Enterprise pipeline,



conversion, and expansion opportunities.

Identify and segment new and existing users based on product usage, customer attributes, business potential, and risk signals.

Analyze usage patterns to define and refine product limits, thresholds, packaging, and monetization strategies.

Develop analytical frameworks to continuously track user segments, funnel performance, product adoption, and key business outcomes.

Measure the impact of product, pricing, funnel, and business changes, including building models to evaluate outcomes and identify revenue opportunities.

Apply advanced analytics methods, including statistical modeling, A/B testing, and experimentation, to uncover trends, risks, and growth opportunities.

Translate complex data into clear, actionable recommendations that can be implemented in product and business systems.

Create analytical outputs, dashboards, and visualizations that support prod

📌 Senior Insights Analyst (Barcelona)
🏢 Semrush
📍 Barcelona