At ING we are looking for a Digital Content Creator

La siguiente información tiene como objetivo proporcionar a los posibles candidatos una mejor comprensión de los requisitos para este puesto.
Your role and work environment:

We are looking for a talented and enthusiastic Digital Content Creator to join our Digital Sales Team of Business Banking Spain.

The Digital Sales team in Business Banking Spain is responsible for accelerating digital growth across our Self-employed and Micro companies segment. We focus on attracting, activating and converting clients through simple, relevant and high-performing digital experiences, combining commercial ambition, data-driven decision making and continuous experimentation.

Your key responsibilities:

As a Digital Content Creator you will:

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- Work in Easy Banking, our Digital Sales B2B team, driving growth for Self-employed and Micro companies in Spain. This is an exciting and strategic segment, with a strong focus on start-ups and entrepreneurs—the backbone of our economy and future growth.
- Create performance-driven,



conversion-focused content across the full digital acquisition ecosystem, from traffic generation and campaign activation to onboarding flows and lower-funnel conversion optimization.
- Your success will be measured by your contribution to overall digital and mobile sales, with a specific focus on owned and paid traffic generation, mid- and lower-funnel conversion, experimentation, A/B testing, SEO/GEO, data analysis and continuous content optimization.
- Strengthen ING’s digital presence and directly contribute to business growth objectives by creating content that is clear, client-focused, measurable and optimized for performance. Work closely with Brand and Comms, CRO experts, Performance/ Paid Media, Digital Marketeers, UX, Legal and Product experts in a fast-moving, data-driven environment where experimentation, collaboration and continuous improvement are key.
- Implement and manage GenAI-powered conte

📌 Digital Content (Madrid)
🏢 ING Hubs Romania
📍 Madrid