The Marketing Activation Manager will play a critical role in bringing the NFL’s marketing strategy and priorities to life in Spain. Working under the direction of the Marketing Lead, this role will help translate global campaigns and local market priorities into relevant, high-quality activations that drive fan awareness and engagement. In close partnership with global Centers of Excellence (COEs), local cross-functional teams, and external partners, this role will support the execution of priority initiatives across campaigns, owned & operated (O&A;) channels, partner activations, GMP events, and key in-market moments.

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This is a highly cross-functional, hands‑on role for someone who brings strong project management, sharp execution, and the ability to thrive in a fast‑paced environment.

This position reports to the Marketing Lead and is based in Madrid, Spain.

Essential Functions:

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- Lead the planning and execution of local marketing campaigns, ensuring alignment with integral strategy while tailoring for local audiences and cultural relevance.
- Partner with Campaigns COE to localize toolkits, messaging, and creative assets for in‑market use.
- Manage campaign timelines, deliverables, budgets, agencies, and key stakeholders to ensure high‑quality, on‑time execution across all touchpoints.
- Serve as the primary in‑market partner to the Creative COE, briefing local needs, providing market insights, and managing the adaptation of global creative for local use.
- Manage creative workflows, approvals, and delivery across campaigns, O&A; channels, social support, and events.
- Partner with the Content team to ensure marketing priorities are effectively reflected in the local social content calendar.
- Support the activation of campaigns, events, and partnerships across social channels in collaboration with the Content team

📌 Manager, Marketing Activations, Spain (Madrid)
🏢 Nflcareers
📍 Madrid