12 ago
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Ferrer
|
Barcelona
Overview
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Mission
Support Commercial Acceleration and product teams across Europe and non-priority brands by translating strategic and business needs into effective digital campaigns and high-quality multichannel content. The role will lead the end-to-end design, development, deployment, and continuous optimization of customer-centric digital materials across key platforms, mainly email and CLM, ensuring consistency, compliance, and alignment with brand strategy, while maximizing engagement and commercial impact.
Responsibilities
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- Design and execute end-to-end digital campaigns, with a primary focus on email and CLM channels.
- Create, develop, and localize high-quality digital content and assets, including HTML emails and CLM presentations, aligned with brand strategy and market needs.
- Adapt global and regional materials to local market requirements, ensuring relevance, consistency, and a strong user experience.
- Act as a subject matter expert in Salesforce Marketing Cloud and Veeva Approved Email, executing, configuring, and deploying campaigns leveraging segmentation, personalization, and automation capabilities.
- Monitor and analyze campaign performance, including open rates, click-through rates, engagement, and conversions, generating insights, and proposing data-driven improvements.
- Continuously optimize campaigns and content based on performance data, feedback from field teams, and best practices.
- Perform testing, monitoring, and quality control to ensure timely, error-free campaign delivery.
- Collaborate cross-functionally with Commercial, Marketing, Business Excellence, Data, Medical, Legal, Digital, IT, and DDAI teams to ensure alignment and successful execution of initiatives.
- Support multiple brands across different European markets, contributing to both priority and non-priority portfolios.
Why Ferrer?
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- Make a p
📌 Digital Activation (Barcelona)
🏢 Ferrer
📍 Barcelona