Our client is looking for a Marketing Analyst to join the Channel Marketing team covering Central Europe, the Middle East & Africa, and the UK. This role is essential to driving measurement, insights, and optimization across regional marketing programs. By leveraging data, you will help enhance marketing effectiveness, support business growth, and improve customer experiences.

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Your responsibilities and impact as a Marketing Analyst

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- Lead the execution of the global marketing analytics strategy at a regional level.
- Track and evaluate key performance indicators (KPIs) such as web traffic, lead generation, social media engagement, channel contribution, and conversion rates to assess campaign impact.
- Maintain and optimize dashboards, platforms, and reporting systems (e.g., Power BI, Google Analytics, Google Tag Manager).
- Build and manage data processes integrating multiple data sources.
- Ensure data accuracy when working with relational databases.




- Identify and resolve data quality issues.
- Provide training and guidance to marketing teams on analytics tools and dashboards to encourage data-driven decision-making.
- Support the rollout of global data and analytics initiatives within the region.
- Recommend appropriate measurement frameworks for different marketing channels (paid, organic, search, and social).
- Enhance analytics procedures to improve productivity and efficiency.
- Ensure integral alignment with standardized measurement practices.
- Deliver clear, actionable reports and visualizations for stakeholders.
- Translate data into insights, identifying trends and opportunities to optimize marketing performance and return on investment (ROI).

Skills, qualifications, and interests needed to succeed in this role

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- Strong interest and passion for digital analytics.
- Advanced analytical skills with a problem-solving mindset.
- Excel

📌 Marketing Analyst (Barcelona)
🏢 Blu Selection Recruitment Agency
📍 Barcelona