OverviewHead of Lead Generation to drive high-volume, multi-country B2C lead generation campaigns focused on driver acquisition. You will lead the strategy, execution, and optimization of digital and none-digital campaigns across multiple channels to deliver consistent, high-quality driver leads that fuel the growth of our partners.Note: This description has been refined from the original to ensure proper formatting and readability while preserving all substantive content.ResponsibilitiesStrategy & Planning: Design and execute scalable lead generation strategies across multiple European countries and cities.Campaign Execution: Manage 30+ simultaneous multi-channel campaigns, optimizing for volume, quality, and cost efficiency.Team Leadership: Lead and mentor a team of performance marketers, media buyers, and analysts to ensure consistent delivery.Data & Analytics: Monitor, analyze, and report on campaign performance metrics (CPL, conversion rates, ROI) to inform strategic decisions.Market Customization: Localize messaging, creatives,



and targeting strategies for different markets while ensuring compliance with local regulations (e.g., GDPR).Innovation & Automation: Implement marketing automation tools and processes to scale efficiently while maintaining lead quality.Stakeholder Management: Collaborate with internal teams and external stakeholders (like Amazon, Uber, and others) to align on goals, priorities, and lead quality.Skills RequiredProven Experience: 7+ years in B2C lead generation, preferably in logistics, mobility, or gig-economy sectors.Multi-Market Expertise: Hands-on experience managing multi-country campaigns in Europe.High-Volume Campaigns: Demonstrated ability to manage 30+ concurrent campaigns with significant budgets (€500K+/quarter).Analytical Mindset: Strong skills in data analysis and tools like Google Analytics, Meta Ads Manager, Google Ads, HubSpot, and CRM platforms.Leadership Skills: Experience leading cross-functional marketing teams.Innova

📌 Head of Performance Marketing, Mobility Sector (Barcelona)
🏢 Service Club
📍 Barcelona