Omnichannel Marketing Strategy Manager
In an environment defined by constant digital evolution, we are redefining the boundaries of customer experience. This role leads and shapes the omnichannel strategy for the assigned Business Unit / Brand, transforming product-focused brands into customer‑centric experiences that drive engagement, strengthen relationships and support sustainable growth.
Key Responsibilities

Lead the development and execution of the omnichannel strategy for the assigned Business Unit / Brand.
Drive the shift from traditional product‑focused marketing toward customer‑centric experiences that deliver measurable engagement and brand growth.
Align marketing strategies with business objectives to create meaningful value for customers while supporting overall business performance.
Partner closely with Omnichannel Experience, Orchestration, and CRM teams to design, refine, and execute best‑in‑class customer journeys.
Oversee the end‑to‑end execution of integrated campaigns across digital and traditional channels, ensuring a seamless, consistent,



and personalized brand experience.
Monitor performance and use data‑driven insights to continuously improve campaign orchestration and channel effectiveness.
Establish and maintain strong end‑to‑end governance in partnership with stakeholders across Marketing, IT, Medical Affairs, Legal, and Data Analytics.
Act as the central point of coordination for omnichannel operations, ensuring alignment on customer experience strategy, execution timelines, and compliance requirements.
Foster collaboration across teams to ensure smooth delivery and strong execution of omnichannel initiatives.

Education

Bachelor’s degree in Marketing, Business Administration, Life Sciences, or a related field required.
Advanced degree is a plus.

Experience

Several years of experience in omnichannel marketing, brand strategy, digital marketing, or customer experience roles.
Proven experience leading omnichannel strategy and campaign or

📌 Sr. Spclst, Marketing Comms/Channels (Madrid)
🏢 MSD España
📍 Madrid