Senior Global Marketing SpecialistApplylocations: Spain, Community of Madrid, Madridtime type: Full timeposted on: Posted 27 Days Agojob requisition id: R5026393

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Job Description:
As a Senior Global Marketing Specialist you will be responsible for shaping the integral narrative and driving the success of Ormco’s products, specifically the Damon / Brackets & Wires side of our Orthodontic products.

Be the champion for our users, ensuring our offerings resonate with their needs and stand out in the competitive landscape.

This role requires a strategic thinker with a knack for execution, a deep understanding of market dynamics, and the ability to create engaging content that fuels growth.
Responsibilities:
* Develop and execute global product marketing strategies and plans
that align with overall business objectives and drive product adoption and growth across different regions.
* Create compelling and differentiated product positioning and messaging




that clearly articulates the clinical value, outcomes and differentiation to target audiences across various channels and regions.
* Conduct in-depth market research and analysis
to uncover critical insights into customer needs, the competitive landscape, and emerging industry trends.

Utilize these insights to inform product positioning, pricing strategies, and target audience identification.
* Develop and execute comprehensive content strategies
that support key growth drivers, including but not limited to website copy, blog posts, case studies, presentations, webinars, and sales enablement materials.
* Collaborate closely with cross-functional teams
including Product Management throughout the product lifecycle, Sales, and Marketing (Global and Regional teams) to ensure consistent messaging and successful product launches and ongoing marketing efforts.
* Regional collaboration and support:
Serve as a point of c

📌 Senior Global Marketing Specialist (Madrid)
🏢 Envista Holdings
📍 Madrid