Experteer Overview
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In this role, you drive the global newsletter strategy for Secret Media Network, shaping content and delivery across cities. You collaborate with editorial and branded teams to ensure timely, high-quality content and monetized placements. You build scalable CRM processes, automate flows, and measure performance to boost engagement, retention, and revenue. This is a fast-paced, international role where your work directly supports audience trust and monetization through data-driven CRM. You will be at the center of cross-functional coordination, turning insights into action.
Compensaciones / Beneficios
• Define and own the newsletter content strategy across all active cities and markets
• Establish editorial frameworks, formats, and best practices for consistency and scalability
• Coordinate with local and integral editorial teams to include high-performing content
• Build and maintain newsletter calendars aligned with priorities and events
• Act as central point of contact for all newsletter initiatives across editorial and branded teams
• Coordinate with branded and commercial teams to integrate content and partnerships
• Align placements with marketing and Originals launches to maximize visibility
• Create, manage, and optimize automated email flows and triggers
• Ensure CRM initiatives support acquisition, engagement, retention, and reactivation
• Collaborate with technical and data teams to implement scalable CRM processes
• Maintain segmentation, targeting, and personalization across markets
• Track KPIs like open rates, CTR, engagement, retention, revenue
• Build regular performance reports and dashboards and share learnings
• Balance editorial value with monetization to maintain audience trust
• Establish CRM workflows, guidelines, and best practices
• Ensure newsletters follow brand voice and data privacy regulations
• Manage project ti
📌 CRM Project Manager Strategist (Madrid)
🏢 Fever
📍 Madrid