We weren't built to follow, we were built to lead.

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SAMY is the integral powerhouse redefining brand communication for a social-first world - helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
Instagram | TikTok | Culture page

Role Mission
Lead the planning, execution, and optimisation of paid social campaigns that drive both brand and business outcomes across the full marketing funnel. The role combines hands-on campaign management with strategic thinking, using data and audience insights to optimise investment,



generate actionable recommendations, and support client growth.

Key responsibilities

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- Develop, execute, and optimise paid social strategies across the full marketing funnel, from awareness to consideration, traffic, and conversion.
- Manage end-to-end paid social campaigns across platforms including Meta, TikTok, LinkedIn, X, Pinterest and other relevant channels.
- Translate business objectives into effective paid media strategies, ensuring investment is allocated efficiently to maximise results.
- Analyse campaign performance and transform data into clear, actionable insights and strategic recommendations for clients.
- Monitor KPIs, identify optimisation opportunities, and proactively improve campaign performance through testing and experimentation.
- Collaborate with Strategy, Client Services, Creative and Analytics teams to deliver integrated media solutions.
- Support new business opportunities

📌 Senior Social Paid Specialist (Madrid)
🏢 SAMY Iberia
📍 Madrid