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We're looking for a Senior Manager, Customer & Partner Marketing to own the programs that grow revenue from our existing customers and through our partners and channel.
What You'll Do
Customer marketing & growth
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- Design and run cross-sell / up-sell campaigns to expand within the installed base — new modules, use cases and verticals on the Decion platform.
- Partner with Customer Success, Product Marketing, and Sales on expansion plays, and work with our content team to bring the right customer proof points and stories into your campaigns.
- Build customer lifecycle and nurture programs that drive retention and expansion pipeline.
- Drive recruitment and attendance for product release webinars (run by Product Marketing), driving strong customer attendance and engagement.
- Establish Sales/Marketing cadences to identify, track and progress customer influenced and sourced pipeline.
Customer programs & events — Decisive
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- Coordinate and deliver our regional Decisive customer events end-to-end: experience, logistics, sponsorship, budget, and the recruitment and attendance campaign for each.
- Work with our content and product marketing teams — who shape the agenda — to bring each event together on time and to a consistent standard.
- Hold a consistent Decisive brand and experience across both regions while each event is tailored to its regional audience.
- Coordinate across Content, Product Marketing, Customer Success, Sales and regional field teams to deliver a coherent experience — including internal announcements and comms that rally field teams and leadership behind each event and drive them to bring their customers.
- Measure event ROI — attendance, satisfaction, influenced pipeline, and retention and advocacy impact.
Partner & channel co-marketing
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- Build and execute co-marketing with p
📌 Senior Manager, Customer (Madrid)
🏢 Toolsgroup
📍 Madrid
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