Scopely is looking for a Senior Director, Marketing to lead marketing across the Scrabble franchise, including Scrabble Go and an exciting new unannounced mobile title, based in Barcelona on a hybrid basis (2 days per week in office).This is a rare opportunity for a marketing leader who wants to shape both the future of an iconic live game and the launch of something entirely new. You will define the go-to-market strategy for a new title from the ground up, while also driving the long-term growth strategy for one of mobile gaming’s most recognizable franchises.We’re looking for a strategic, highly analytical, and creatively ambitious leader who can operate as the Head of Marketing for the franchise—bringing together product marketing, community, creator, lifecycle, creative, and performance marketing into one clear plan for growth. You’ll partner closely with game teams, central marketing functions, and executive stakeholders to build campaigns, shape positioning, guide launch strategy, and create meaningful player demand before, during, and after launch.At Scopely,



we care deeply about what we do and want to inspire play every day—whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a integral team of game lovers developing, publishing, and innovating in the mobile games industry, connecting millions of people around the world daily.What You Will DoOwn the marketing vision and strategy for the Scrabble franchise, spanning both Scrabble Go and a new unannounced mobile titleLead the global go-to-market strategy for a new game launch, from audience definition and market opportunity to positioning, campaign planning, launch readiness, and post-launch momentumDefine compelling product positioning, messaging, and value propositions that translate gameplay features into clear, differentiated player-facing storiesDevelop integrated marketing strategies across the full player funnel, driving

📌 Senior Director, Marketing – New Game Launch (Barcelona)
🏢 Scopely
📍 Barcelona