This role works with the Head of Segment Marketing in developing and executing the Company's segment market positioning strategy by generating new business projects within the Vertical Solutions Business Unit, from market analysis and go-to-market definition to sales support initiatives. This includes managing projects from start to delivery while staying aligned with the broader team and key internal stakeholders.
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What You’ll Do
- Analyze market trends, customer needs, and competitors to identify growth opportunities in priority segments.
- Track general trends and emerging technologies relevant to our segments, translating findings into practical business recommendations.
- Develop clear value propositions, messaging, and use cases for priority segments, ensuring consistency across markets and sales channels.
- Create positioning materials that help Sales and Partnership teams engage the right customers with the right arguments.
- Lead specific projects within the Segment Plan, including segment initiatives and country-level rollouts.
- Manage research and analysis projects when required, turning data into actionable insights for strategy and market entry planning.
- Key contributor to sales materials, such as playbooks, case studies, white papers and guides, in collaboration with the Sales and Bid Management teams and which will be built and maintained by the Commercial Marketing team.
- Key feeder of a shared knowledge base, making segment intelligence and data accessible across the team and regional organizations.
- Develop thought leadership content, including articles and market briefings, to strengthen the Company's position in key verticals.
- Represent Cellnex externally, in external events and with partners / clients
- Support the Head of Segment Marketing in strategic planning and growth initiatives with solid market analysis.