Freelance Creative Strategist (Spanish Market) - Paid Social Video
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Overview
At Dolead, we align marketing, sales, and data to turn media investment into real pipeline. In short: we launch paid campaigns faster, integrate data with confidence, and deliver sales-ready leads at a fixed cost per lead. We’re looking for a Freelance Creative Strategist to support our Spanish market on paid social video production. This role sits at the crossroads of creative strategy, project coordination, and iteration. You will not edit or produce the videos yourself. Instead, you’ll define concepts, write briefs and scripts, coordinate creators and designers, and help decide what to test next based on performance feedback. This is a good fit for someone who likes fast creative cycles, clear routines, and performance-driven content more than polished brand campaigns.
This is a freelance role - full remote from EMEA (+/- 2h from France)
What You’ll Do
Creative strategy
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- Research trends, competitors, hooks, and winning angles for the Spanish market
- Turn business needs and performance signals into new creative concepts
- Write clear briefs, scripts, and production guidelines
- Recommend the right format depending on the idea: real UGC, AI avatar content, influencer content, or designer-led video variations
Project coordination
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- Manage several video projects at the same time
- Coordinate with content creators and internal designers
- Source and brief the right creators based on concept, timing, and budget
- Manage a creator pool of around 10 to 15 creators per quarter, with frequent weekly renewals
- Keep production on track in terms of deadlines, budget, and delivery
Iteration
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- Join weekly discussions with the traffic team, Creative Supervisor, and Head of Growth
- Use performance feedback to decide what to push, adapt, retry, or stop
- Turn lea
📌 Freelance Creative Strategist (Madrid)
🏢 Dolead
📍 Madrid