Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing general workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.

La siguiente información ofrece un resumen de las habilidades, cualidades y cualificaciones necesarias para este puesto.
We are seeking an experienced, strategically‑minded Marketing Ops Manager to join our team.

In this pivotal role, you will be instrumental in architecting and optimizing the technical foundation of our Go-to-Market (GTM) engine. You will drive operational efficiency and scalability by owning the administration and integration of core systems (HubSpot, Salesforce, and advanced AI automation), ensuring seamless data flow and process excellence across Marketing, Sales, and SDR functions. Your work will directly translate into improved workflow accuracy, velocity,



and measurable revenue performance.

You will:

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- Own Papaya’s inbound marketing automation end‑to‑end — HubSpot workflows, nurture sequences, lead scoring, and lifecycle stage management — continuously improving the processes that take a lead from first touch to booked meeting.
- Own the lead‑to‑meeting handoff process — the critical junction between marketing and sales where speed and data quality directly determine pipeline conversion. Monitor conversion rates daily and improve them.
- Maintain data integrity across HubSpot and Salesforce — deduplication, field standardisation, enrichment, lead routing, and lifecycle accuracy.
- Support the SDR organisation operationally — tooling access, sequence management, onboarding and offboarding, meeting quality tracking, and pipeline visibility in Salesforce.
- Build and maintain marketing performance dashboards and reports — inbound funnel metrics, MQ

📌 Marketing Ops Manager (Barcelona)
🏢 Papaya Global
📍 Barcelona