ОписаниеSemrush is a brand visibility platform that helps marketers manage their online presence and measure its impact. It provides AI-driven insights across GEO, SEO, Agentic Search Optimization, content marketing, paid media, and social strategy.
Задачи
- Own positioning and messaging for the flagship product line
- Own conversion-critical messaging across the self-serve funnel, including the homepage, product landing pages, and in-product touchpoints
- Lead go-to-market for major product releases, including launch positioning, messaging, channel alignment, and post-launch iteration based on funnel data
- Shape content strategy around product updates and releases, from data-driven research to flagship content pieces that anchor GTM campaigns
- Contribute to pricing and packaging decisions by building the commercial case for offer evolution
- Support Sales with competitive positioning and enablement content
- Strengthen the PMM operating model across the Core portfolio by standardizing launch frameworks, messaging templates, and cross-functional handoffs
- Run customer interviews and develop case studies and proof points for messaging and sales conversations
- Build and maintain competitive intelligence and translate it into positioning and enablement
- Synthesize customer and market feedback and represent it in product roadmap discussions
- Increase external proof and market authority by developing case studies, validating customer success stories, and securing industry proof points
Требования
- 5–8+ Years of product marketing experience in B2B SaaS, with end-to-end ownership of positioning and go-to-market for a product or product line
- Experience with a PLG or self-serve business model and an understanding of conversion funnels, customer journeys, and messaging impact
- Ability to make and defend positioning or packaging recommendations using data, pricing strategies, packaging models, and value-based positioning frameworks in self-serve software ecosystems
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📌 product marketing manager (Barcelona)
🏢 Enfint
📍 Barcelona
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