About the Role
As Global Marketing Lead for Bakery, Pastry & Biscuits you will play a pivotal role in executing the global growth strategy for the Bakery & Pastry market across multiple customer segments, including Food Manufacturers, Retailers, Global Accounts, Chains and Gourmet customers, with a particular focus on Food Manufacturers and Retailers. Working closely with Portfolio, Innovation, Callebaut Academy, Digital and Commercial teams, you will drive the development and deployment of scalable customer solutions, general campaigns and growth initiatives that strengthen Barry Callebaut's position in the BAPA segment. This role combines strategic thinking, cross-functional collaboration and hands‑on execution, offering the opportunity to influence global segment growth and customer experience across regions. The position is offered as a temporary maternity cover contract, based in Western Europe or Central & Eastern Europe with approximately 20% travel.
Key Responsibilities





Lead the development and deployment of the Bakery & Pastry global campaign across priority regions and local markets.
Align key stakeholders across Marketing, Sales, Consumer & Market Insights, R&D;, Chefs and Commercial teams.
Create inspiring concepts, activation platforms and toolkits that can be adopted and scaled across markets.
Ensure campaign execution is delivered on time, within budget and with a continuous improvement mindset.
Partner with Portfolio and Innovation teams to develop end‑to‑end segment solutions and value propositions.
Translate customer, consumer and market insights into compelling concepts, applications and commercial opportunities.
Support solution selling through strong portfolio storytelling and innovation deployment.
Ensure alignment with country cluster strategies where Bakery & Pastry is a strategic priority.
Drive implementation of the global BAPA & Biscuits growth strategy.
Collaborate with Portfolio & Innovation teams to deploy core portfolio and innovation i

📌 Global Marketing Lead for Bakery, Pastry (Barcelona)
🏢 Barry Callebaut Group
📍 Barcelona