Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Job Description

A hands-on data specialist responsible for operationalizing and executing data strategies across a multinational FMCG company, ensuring data is effectively collected, structured, activated, and measured across B2C and B2B ecosystems.
Working in close partnership with the Senior Data Strategist, this role translates strategic data frameworks into practical implementation, enabling CRM, CX, and marketing teams to activate data in a consistent, scalable,



and efficient way.
This role is key to ensuring that data strategies move from concept to reality, driving tangible business impact through execution excellence.

Responsibilities
- Data Strategy Execution (End-to-End)
- Support the implementation of data strategies across the full lifecycle: data collection, ingestion, qualification, activation, and measurement.
- Ensure data flows, structures, and integrations are properly set up and maintained.
- Translate strategic recommendations into clear operational plans and technical requirements.
- Data Collection & Structuring
- Define and implement data collection frameworks across digital touchpoints (web, CRM, media, etc.).
- Ensure data is properly structured, standardized, and compliant with governance and privacy requirements.
- Work with tech and analytics teams to guarantee data quality, consistency, and usability.
- Activation & CRM Enablement

📌 Senior Data Consultant (Barcelona)
🏢 Publicis Groupe
📍 Barcelona