Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Leo Constellation: Leo Spain, Publicis Spain; Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Overview

We are looking for an outstanding Digital Analyst with strong experience in digital analytics, tracking implementation, and data visualization, capable of translating business needs into measurement strategies and actionable insights across digital ecosystems.
Sound like you? Read on.

Responsibilities
- Configure, implement, and maintain tracking solutions through Google Tag Manager (GTM), including tags, triggers, and variables for events, conversions, and key digital interactions across multi-domain environments.
- Perform QA processes and analytical validations by reviewing data layers,



identifying tracking issues, debugging event implementations, and documenting improvement proposals to ensure reliable data collection.
- Analyze digital behavior and CRM/email campaign performance for FMCG and automotive clients, generating actionable insights to optimize multichannel strategies and improve business KPIs.
- Design, automate, and maintain dashboards and reporting solutions in Looker Studio for both technical and non-technical stakeholders, supporting strategic decision-making and KPI monitoring.
- Collaborate directly with clients and external technical teams, translating business requirements into functional tracking specifications and measurement frameworks.
- Ensure measurement strategies remain aligned with business objectives by delivering descriptive and diagnostic analysis focused on digital asset optimization and performance improvement.

Qualifications

Digital Analytics

📌 Advanced Analytics Scientist (Madrid)
🏢 Publicis Groupe
📍 Madrid