At ING we are looking for Conversion Rate Optimization Expert

Your role and work environment:

We are looking for a talented and enthusiastic Conversion Rate Optimization Expert to join our Digital Sales Team of Business Banking Spain

In this role, you will be working in Easy Banking, our Digital Sales B2B team driving growth for our Self-employed & Micro companies in Spain. This is an exciting segment, with a focus on start-ups and entrepreneurs – the backbone of our economy and future growth

Your key responsibilities:

As a CRO Expert you will:

Be the driving force behind our digital sales and customer growth acceleration
Transform data into action, experiments into breakthroughs, and friction into seamless experiences. In a fast‑moving digital landscape, you orchestrate meaningful improvements across our sales funnels — from the very first click to the final sale – to push up conversion rates.

Conversion & Experimentation
- Build and own a bold CRO roadmap that pushes boundaries and challenges assumptions – across digital onboarding & account opening, financing,



and payment solutions
- Run high‑impact A/B and multivariate tests using Adobe Target.
- Spot funnel drop‑offs instantly and turn insights into tangible conversion wins.
- Translate results into crisp, actionable recommendations that inspire squads to move fast.

Funnel Optimization & Analytics
- Dive deep into Adobe Analytics to decode user behaviour and uncover growth opportunities.
- Track the full funnel — from click to sale — and steer optimizations where they matter most.
- Own CRO KPIs and tell the story behind the numbers: conversion rate, start rate, drop‑offs, CPA and beyond.

Content, UX & SEO Enhancements
- Hunt down friction and elevate every step of the customer journey.
- Boost landing‑page and sales‑flow performance through sharp UX, smart content and SEO‑savvy improvements.
- Spot new capabilities and innovations that push our digital sales engine forward.

Collaboration & Best Pract

📌 CRO Expert Business Banking (Madrid)
🏢 Ing
📍 Madrid