Company Description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

A Retail Media Specialist is responsible for the retailer presence of a brand. They are in charge of planning and implementing digital media campaigns aligned with business goals on media platforms such as Amazon Ads, Criteo, Unlimitail and all main retailers.

Responsibilities

The key responsibilities include:
- Developing a relationship with the client’s Online Brand Managers.
- Understanding the brand necessities in retail media.




- Implementing the media marketing strategy in retailers such as Amazon, Primor, Perfurme´s Club, Douglas, Carrefour, etc.
- Coordinating the advertising media plan. Managing end-to-end digital campaigns from the media platforms (activation, optimization, budget allocation, relation with retailers, etc.)
- Maintaining a strong online brand voice in online retail sites.
- Maintaining a solid knowledge of retail media tools.
- Analysing and reporting campaign results and brand performance.
- Budget and KPIs control and follow-up

Qualifications

Qualifications Experience:
- 2-3 years of experience.
- Strong English communication skills (C1 level required), which will be evaluated during the recruitment interview process.
- Communication and interpersonal skills.
- Analytical skills; Amazon Search Ads, Amazon DSP Ability of using Microsoft Office for various tasks (Excel, Power point…).
- A deep understanding of how data analytics influences key busin

📌 Retail Media Specialist (Madrid)
🏢 Publicis Groupe
📍 Madrid