This role owns the general Customer Advocacy STRATEGY. Defines vision, roadmap, governance, and scalability frameworks. Accountable for business impact, stakeholder alignment, and programme evolution. Does NOT execute day-to-day operations.DescriptionJob SummaryThis role owns the global Customer Advocacy STRATEGY. Defines vision, roadmap, governance, and scalability frameworks. Accountable for business impact, stakeholder alignment, and programme evolution. Does NOT execute day-to-day operations.ResponsibilitiesFUNNEL STRATEGYDefine funnel stages, criteria, and conversion targetsDesign funnel analytics framework and reporting structureSet advocate progression milestones and success metricsEstablish governance for funnel process changesAsset StrategySet content priorities and editorial themesDefine quality standards and brand guidelinesApprove editorial direction and content taxonomyAlign asset themes with sales messaging and business prioritiesSharepoint StrategyDefine taxonomy and organization strategySet governance for content lifecycleApprove library structure changesDesign information architecture frameworkReference StrategyDefine reference request processDesign reference tracking frameworkEstablish reference programme governanceEngagement Platform StrategyDefine gamification strategy and customer engagement modelSet platform requirements and success criteriaDesign advocate recognition and rewards frameworkEvaluate and approve platform vendorsEstablish engagement metrics and program governanceBusiness Impact StrategyDefine and monitor Business Impact KPIs (TCV, pipeline influence, win rate)Partner with Sales leadership to embed advocacy into sales motionsLead TCV impact measurement dashboard developmentPresent business impact to senior stakeholdersDrive adoption metrics across Sales, Marketing, PursuitGovernance OwnershipEstablish Advocacy Council and governance modelDefine decision-making frameworks and escalation pathsLead quarterly strategy reviews and roadmap

📌 Customer Advocacy Program Manager (San Cugat del Vallés)
🏢 HP
📍 San Cugat del Vallés