What Will You Do:
This person owns the end-to-end communication ecosystem—strategy, calendar, messaging, and creative direction—ensuring a cohesive and player-first narrative across all CRM touchpoints. They partner closely with Product, Live Ops, and Marketing to influence what is built and when, so that player journeys are fully supported and optimized for engagement, retention, and LTV.
Your key responsibilities will include:
Player Communication Strategy

Own the CRM and lifecycle communication calendar, aligning all messaging with live ops events, feature releases, and key player moments
Define and evolve lifecycle strategies across key segments (new, active, lapsing, VIP, and conversion-focused cohorts)
Translate product and live ops plans into clear, actionable communication strategies
Serve as the single source of truth for all outbound player messaging

Creative & Messaging Leadership

Lead development of messaging across push, email, in-game surfaces, and other CRM channels
Write and/or guide high-quality, performance-driven copy tailored to player motivations




Partner with design to develop compelling creative that reinforces campaign goals
Ensure consistency in brand voice, tone, and player-first communication standards
Build and maintain a library of high-performing templates, subject lines, and creative assets

Live Ops & Product Influence

Represent CRM in sprint planning and live ops reviews, advocating for lifecycle needs
Influence feature design (e.g., messaging surfaces, onboarding flows, opt‑ins) to improve reach and effectiveness
Partner with Live Ops to align event timing, offers, and promotions with the communication strategy
Identify and prioritize data and targeting requirements to enable personalization and segmentation

Campaign Execution & Experimentation

Brief Marketing Operations on campaign builds, including targeting, timing, creative, and success metrics
Review and approve campaigns prior to launch to ensure quality and alignment
Par

📌 Sr Manager CRM, Star Trek Fleet Command (Barcelona)
🏢 Scopely
📍 Barcelona