Performance Marketing Specialist (España)

Performance Marketing Specialist (España)

12 ago
|
Moniepoint
|
España

12 ago

Moniepoint

España

Who we are:
Moniepoint Inc. is Africa’s all-in-one financial ecosystem, helping 10 million businesses and individuals access seamless payments, banking, credit, and business management tools since 2019. As Nigeria’s largest merchant acquirer, it powers most of the country’s Point of Sale (POS) transactions. Through its subsidiaries, Moniepoint Inc. processes $22 billion monthly for its customers while operating profitably.
Curious about what makes Moniepoint an incredible place to work? Check out posts on how we cultivate a culture of innovation, teamwork, and growth.
About the role:
We are hiring for a dedicated Google Acquisition function to drive scalable customer growth across both our personal and business banking products. This Senior Manager will own the end-to-end Google performance channel — from campaign architecture and technical infrastructure to economic modelling and channel governance.
This is not an execution role dressed up as a leadership role. We need someone who thinks in systems, works from first principles,



and has the depth to make credible judgements on strategy, technology, and economics simultaneously.
Responsibilities

Campaign Architecture & Execution

Design and own the full Google channel strategy across UAC / App Campaigns, Performance Max, and Search for both personal and business banking acquisition
Build and maintain campaign structures optimised for Moniepoint's dual-product funnel — separating signals, audiences, and bidding logic appropriately across segments
Set bidding strategies, budget allocation frameworks, and creative testing cycles that reduce dependence on any single signal or format
Own campaign performance end-to-end: from brief to launch to optimisation to reporting

Tracking, Attribution & Technical Infrastructure

Architect and own the full measurement stack: Firebase / GA4 event taxonomy, Google Tag Manager configuration, and server-side event pipelines
Lead the implementation and ongoing integrity of Conversion AP

📌 Performance Marketing Specialist (España)
🏢 Moniepoint
📍 España

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