La información a continuación detalla los requisitos del puesto, la experiencia esperada del candidato y las cualificaciones correspondientes.
As Strategic Director, Connected Media Strategy, you shape integrated media ecosystems to drive client growth. You translate business challenges into growth-focused communication strategies and lead senior stakeholder conversations. You connect audiences, data, channels, and creativity to turn insights into impactful media solutions. You work across paid, owned, and earned media to maximize marketing effectiveness and business value. This role offers influence on strategic direction, thought leadership, and cross-functional collaboration within Publicis Groupe.
Compensaciones / Incentivos
• Analyze client briefs to uncover underlying business challenges and translate them into actionable communication opportunities
• Redefine project starting points to increase strategic impact and business value
• Develop strategic narratives linking objectives with media and communication solutions
• Design integrated paid, owned,
and earned media ecosystems aligned with business goals
• Build communication architectures across the full customer journey and connect channels, moments, audiences, and messaging
• Ensure media recommendations drive client growth and marketing effectiveness
• Lead the definition of strategic audiences using market/consumer research tools, first-party data, and digital/behavioral data
• Transform audience insights into growth opportunities and activation strategies
• Drive audience-centric planning across projects and accounts
• Integrate diverse data sources to build a unified consumer view and develop evidence-based strategic recommendations
• Identify trends, opportunities, and risks impacting client performance
• Act as a trusted advisor to senior client stakeholders and lead high-impact strategic projects, workshops, and pitches
• Influence decision-making through storytelling, strategic
📌 Strategy Director (Barcelona)
🏢 Publicis Media
📍 Barcelona
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.