About the roleRover's Barcelona analytics team has one north star: grow customer lifetime value and drive more repeat bookings across both sides of our marketplace of pet parents and sitters. As a senior individual contributor, you'll own the models, metrics, and reporting that explain how customers retain, churn, and come back — and you'll dig into why.
You'll report to the Analytics Manager and partner closely with data engineering and the teams responsible for retention and growth.
This is a hybrid role: we're in our Poblenou office two days a week (Mondays and Thursdays), so you’ll need to be based in Barcelona or willing to relocate.
What you'll do
- Model customer lifetime value and retention. Build the cohort, retention-curve, and LTV models that show how customer value develops over time — and make them something the business can actually steer by.
- Own reporting leaders trust. Build and maintain the dashboards, data models, and reporting layers leadership leans on day-to-day, and proactively fix what's noisy, inconsistent, or missing.



You'll be the go-to when a number looks off.
- Root-cause the metrics. When retention or repeat-booking behavior shifts, find out why, tie it to demand- and supply-side marketplace dynamics, and bring a clear narrative to the people who need to act.
- Write SQL against large event-based datasets, build transformation models (dbt or similar), and review and improve code from other analysts.
- Partner with data engineering to QA business logic and keep our data clean, well-modeled, and measurable from day one.

What we're looking for (must-haves)
- 3+ years using data to drive business impact — finding insights, telling the story, and partnering with cross-functional teams to act on them.
- Strong SQL, including confidence with complex queries on large datasets and reviewing others’ code.
- Experience modeling customer behavior — cohorts, retention, lifetime value, or segmentation.
- Solid grounding in statistical analysis with

📌 Senior Data Analyst — Hybrid, Barcelona
🏢 Rover
📍 Barcelona