Experteer Overview Aumente sus posibilidades de conseguir una entrevista leyendo la siguiente descripción general de este puesto antes de presentar su candidatura. As a Senior GTM Operations Specialist, you will design and scale a scalable SDR infrastructure and standardized workflows to support Factorial’s Marketing team. You will own data-driven SDR programs, A/B testing across regions, and AI-enabled automation to optimize the SDR lifecycle. Your work will ensure high-quality data powering dashboards for performance insights and strategic decisions. This role offers impact across markets, shaping how we acquire and convert customers at scale.Compensaciones / Incentivos• Design, create, and scale SDR playbooks aligned with Golden Rules• Standardize end-to-end workflows including SLAs, qualification frameworks, routing logic, and edge-case handling• Ensure auditable, measurable, and repeatable SDR interactions across markets• Own tracking and reporting of all A/B tests across regions (assignment logic, sequences, messaging, process variations)• Identify growth opportunities through performance analysis and conversion insights• Drive data-backed decisions to scale wins and sunset underperformers• Ensure data quality and availability for dashboards on activity, funnel metrics, pipeline health,



velocity, and SLA adherence• Partner with RevOps and Data teams to apply AI and automation across the SDR lifecycle (lead prioritization, intelligent routing, sequence optimization, messaging recommendations)• Translate AI outputs into clear operational guidance for SDRs to drive adoption and measurable impactResponsabilidades• Strong HubSpot knowledge (workflows, lead routing, lifecycle stages, properties, reporting, integrations)• Experience in GTM / SDR / RevOps Operations in a B2B environment• Ability to design and standardise scalable sales workflows, playbooks, SLAs, and qualification frameworks xqbhyrx • Strong analytical mindset with funnel metrics, conversion rates, and KPIs• Ability to translate business needs into technical solutions and communicate across teams• Experience with A/B testing and experimentation in SDR or marketing workflows• Exposure to automation and AI use cases• Experience with additional GTM tools beyond HubSpot• Background in high-growth or multi-market environmentsRequisitos principales• Wellhub (gym, pools, classes)• Cobee expense management• Language classes• Breakfast in the office• Organic fruit• Pet friendly

📌 Marketing GTM Operations Specialist (Barcelona)
🏢 Factorial Hr
📍 Barcelona