Experteer Overview Asegúrese de que toda la información de su solicitud está actualizada y en orden antes de inscribirse en esta oportunidad. In this role you will lead Scopely’s Barcelona-based Performance Marketing team for a new casual mobile game, driving global user growth and scalable acquisition. You’ll shape UA strategy across pre-launch to live operations, partnering with cross-functional teams to align with game positioning and business goals. Expect an emphasis on analytics, experimentation, and ROI-driven decisions to maximize long-term value. This is a high-impact leadership role in a fast-growing mobile gaming ecosystem with a strong emphasis on collaboration and mentorship.Compensaciones / Beneficios• Lead the Barcelona performance marketing team for a new unannounced title• Develop and execute general UA strategies from pre-launch through live ops• Define KPIs and measurement approaches with Analytics; implement improvements to BI and predictions• Mentor and coach UA managers to close gaps and optimize campaigns• Drive experimentation across major UA channels (e.g., Meta, Google, TikTok, networks) and craft new acquisition funnels• Partner with Product, Finance, Analytics, Marketing Creative,



and Data Engineering to align UA with game positioning and lifecycle goals• Drive insights on campaign performance and forecast decision-making with Data Science teams• Collaborate to enhance creative strategy, marketing tech, automation, and fraud prevention• Manage multi-million-dollar marketing budgets with focus on ROI and LTVResponsabilidades• 8+ years in performance marketing / user acquisition, preferably in mobile gaming or consumer apps• 4+ years of people management experience• Strong analytical mindset with attribution, incrementality testing, xcskxlj LTV modeling, and forecasting experience• Proficiency with major platforms (Meta, Google, TikTok, programmatic networks)• Proven track record of launching and scaling new products• Excellent leadership, communication, and stakeholder management skills• Experience managing large multi-channel budgets and driving incremental volume• Ability to drive automation, marketing tech stack improvements, fraud prevention, or analytics improvements• Nice-to-have: experience with match-3, puzzle or casual mobile gamesRequisitos principales•

📌 Performance Marketing Director (Barcelona)
🏢 Scopely
📍 Barcelona