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Omega CRM, a Merkle & Dentsu company, is a leader in Customer Experience services with over 20 years of experience in technology applied to marketing. We are searching for an experienced CX Strategist to drive our Marketing Automation and CRM strategies.
Responsibilities
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- Analyze and define customer segmentation and the selection of personalized audiences for Email Marketing campaigns on our CRM platform.
- Coordinate the workflow of the channel, from adapting creatives and texts to layout, preview, validation, and final sending of campaigns targeting customers and/or subscribers: email, SMS, push notifications and both broadcast and triggered campaigns.
- Propose and execute A/B tests in an agile and constructive manner to test hypotheses and validate user behavior in order to improve campaign performance.
- Utilize automation to provide constant communication with the customer through retention, upselling,
cross‑selling, and engagement, driving business profitability from our customer and subscriber base.
- Assist in building a strong CRM strategy in line with local and integral priorities and define new approaches to increase customer knowledge and assist users throughout the conversion funnel.
- Be able to measure and deeply analyse data to guide decisions and measure their impact on the business.
- Develop customer journey maps by analysing touchpoints and maximising purchase opportunities; identify key and measurable metrics for these initiatives, with a growth‑hacker mindset and the ability to test and scale quickly.
- Master the internal Email Marketing tool to execute campaigns through owned channels (email, SMS, push notifications).
- Work collaboratively with the rest of the team members regarding customer segmentation and mapping messages throughout the customer journey.
- Collaborate with r
📌 CX Strategist (Valencia)
🏢 Dentsu
📍 Valencia
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